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In 2009, CMJ effectively discovers no one. Their booking is determined, in fact, almost entirely by what’s already been discovered: that’s why the work of putting together showcases has effectively been contracted out to every PR firm/music blog/media outlet in the city. (Don’t believe me? Look, to take just one example, at the Cake Shop’s day-show slate. Or at Pianos’, next door.) Because that’s where discovery happens now: online, at Stereogum and Pitchfork and at every level below. CMJ shows for bands like Surfer Blood, for instance—or Black Kids, for that matter—are coronations, not introductions.
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