Fewer and fewer bands register any sort of protest over corporate involvement. As the music industry’s ability to discover and broadcast bands diminishes, and as social media replace older modes of print and radio, finding a way to get your music to the masses has become increasingly difficult. There is one medium that is now seen as a de facto method of breaking a band into the mainstream: TV commercials. Gabe McDonough, the vice president and music director for ad agency Leo Burnett, explained: ”A lot of bands that could have mass appeal, they no longer have the label support or the possibility of getting on the radio that they used to. A recent example is Phoenix. Their record came out to critical acclaim, but didn’t break for six months, until ‘1901’ was on a Cadillac commercial. Now they’re playing Madison Square Garden.” McDonough was unequivocal: “That wouldn’t be happening without that ad.