This is standard—what makes Ke$ha so smart is the way in which she plays with, even embraces the listener’s initial disgust, challenging that listener (in a way that’s almost Brechtian) to disavow her tunes, to concede that they like the music even though they “know” it’s particularly good. What’s odd is how this disavowal actually makes Ke$ha’s music more pleasurable; it allows the listener/dancer/party sing-a-long-er to enjoy Dr. Luke’s four-on-the-floor handiwork without worrying about dated concepts like taste and aesthetic quality. To take a line out of the handbook of seemingly half the marketing execs in the city, it allows them to indulge.